KCED – Building a brand from the ground up
Taking a new electrical distribution business from start-up to established brand.
KCED came to Kifi Creative looking for a complete brand identity to launch their new electrical distribution company. With strong family values and a close-knit team at its heart, the brief was to create a professional, distinctive brand that reflected the people behind the business and gave them a strong foundation for growth.
I developed the branding from the ground up, creating a consistent visual identity across every customer touchpoint.
The project included:
- Brand identity & logo design – creating the visual foundations for the business.
- Website design – building a professional online presence.
- Print design – developing branded business and marketing materials.
- Vehicle graphics – taking the brand out on the road with bespoke van graphics.
- Signage design – extending the identity across business premises.
- Promotional video – creating a video to introduce the business and bring the brand to life.
A brand built for growth
Since launching, KCED has continued to grow and has now opened an additional site in Broadstairs, Kent.
It's great to see the brand developing alongside the business and to have played a part in building its identity from the very beginning.
Services: Branding | Logo Design | Visual Identity | Signage Design | Website | Print | Video
Need branding, logo design or a website for your new business? Kifi Creative creates complete brand identities and marketing materials that help businesses make the right first impression.
KCED - Kerly Carman Electrical Distributors video to showcase the Ringwood location, and used on the home page of the kced website.
Kifi Creative
Our Approach
Good design starts with a good working relationship.
I take the time to get to know you and your business, listen to your ideas and understand what you're looking to achieve. By working closely together, I can turn your thoughts and vision into thoughtful, individual design that feels right for your brand.
Clear Thinking, Good Design
Good design should make things clearer, not more complicated. I focus on strong visual communication, considered layouts and ideas that help your business stand out and connect with the right people.
Attention to Detail
It's the little things that make a difference. From typography and colour to layout and finishing touches, I care about getting the details right and creating design that feels considered and complete.
Originality & Personality
I believe every business has its own story to tell. Rather than following a formula, I create individual designs that capture what makes your business different and give it a personality of its own.
Always Evolving
Design never stands still, and neither do I. I'm always exploring new ideas, techniques and ways of working to keep the creative process fresh and the results relevant.