Isle of Wight Fudge:

create a new brand identity, interior shop design, facsia, signage,  packaging, photography
and website.

From naming to creating the full e-commerce site, the Isle of Wight Fudge Company has been a standout start-up success for both myself and for Tim. Driven by a passion for creating truly delicious fudge made with quality ingredients, founder Tim Winney (pictured) transformed his hobby into a thriving dream business.

My job was to take this 'crazy' start-up idea and turn it into a brand that felt engaging, delicious, distinctive, and warmly inviting—everything you’d hope to see in a traditional sweet shop.

From shop design, signage and interior, to outside pavement signs, advertising, packaging, stickers, photography, and a new online shop, Tim has had everything he needed to push this business and make it work - which he has.

Values

Creativity with Purpose

Every design choice - from colour to composition - is intentional, strategic, and aligned with your brand’s goals.

Authenticity

We honour the unique voice and personality of each client, building visuals that feel genuine and true to their identity.

Clarity & Communication

Design should simplify, not complicate. We prioritise clear messaging, strong hierarchy, and meaningful storytelling.

Craftsmanship

Detail matters. We pursue excellence in typography, layout, colour theory, and visual polish.

Innovation & Growth

We stay curious, embrace new tools and trends, and continuously refine the craft to create modern, relevant work.

Collaboration

The best results come from partnership. We listen closely, work transparently, and build solutions together.

Sustainability & Responsibility

We aim to make design choices that are ethical, inclusive, and conscious of environmental impact.