Yachtmail:

create a new brand identity and shop facsia, signage and packaging

Yachtmail, a quayside chandlery and kayak-hire shop centrally located in Lymington, needed a refreshed brand mark that aligned with its evolving product offering. The aim was to introduce a more contemporary, surf-inspired feel while still appealing to yachtsmen who rely on its range of international paints and specialist rope-splicing services.

To reflect its link to the water I developed a simple yet striking brand mark and used the existing font to keep the post low for the fascia. This brand ID design was then carried across all the signage within the shop, and on advertising.

Below is a design created for 'JettyMate' a product Yachtmail developed.

Values

Creativity with Purpose

Every design choice - from colour to composition - is intentional, strategic, and aligned with your brand’s goals.

Authenticity

We honour the unique voice and personality of each client, building visuals that feel genuine and true to their identity.

Clarity & Communication

Design should simplify, not complicate. We prioritise clear messaging, strong hierarchy, and meaningful storytelling.

Craftsmanship

Detail matters. We pursue excellence in typography, layout, colour theory, and visual polish.

Innovation & Growth

We stay curious, embrace new tools and trends, and continuously refine the craft to create modern, relevant work.

Collaboration

The best results come from partnership. We listen closely, work transparently, and build solutions together.

Sustainability & Responsibility

We aim to make design choices that are ethical, inclusive, and conscious of environmental impact.