Mission: create design that doesn’t just look good, but genuinely works
My mission is to create design that doesn’t just look good, but genuinely works. Great design should be noticed for the right reasons—understood, appreciated, and above all, effective. Every project I take on is guided by the belief that thoughtful, well-crafted design has the power to transform a business.
I bring intuition, experience, and a healthy dose of perfectionism to everything I create. Being ADHD means my brain is naturally wired to see patterns, possibilities, and details that others might miss—I make connections quickly, think creatively, and spot when something just isn’t right long before anyone else notices. It fuels my focus, my problem-solving, and my determination to get every element working perfectly.
Over the years, I’ve helped clients develop identities and materials that not only achieve results, but stand the test of time. I know when an idea has the strength to succeed, and I’m not afraid to push boundaries with colour, imagery, and creative thinking to get it there.
At the heart of my work is a genuine commitment to people. I build real relationships with my clients—many of whom have become friends—because I believe the best results come from trust, honesty, and collaboration.
My goal is simple: to deliver creative solutions that serve you and your business—on time, on budget, and built with purpose.
Branding is deeply personal because ultimately it's a psychological journey. To create something that truly works, a designer must understand the client’s story, motivations, and experiences just as well as they understand the needs of the audience.
Fiona MacDuff
Client: Sarah Renyard,
The Nurture Den
Branding, photography and print.
Values
Creativity with Purpose
Every design choice - from colour to composition - is intentional, strategic, and aligned with your brand’s goals.
Authenticity
We honour the unique voice and personality of each client, building visuals that feel genuine and true to their identity.
Clarity & Communication
Design should simplify, not complicate. We prioritise clear messaging, strong hierarchy, and meaningful storytelling.
Craftsmanship
Detail matters. We pursue excellence in typography, layout, colour theory, and visual polish.
Innovation & Growth
We stay curious, embrace new tools and trends, and continuously refine the craft to create modern, relevant work.
Collaboration
The best results come from partnership. We listen closely, work transparently, and build solutions together.
Sustainability & Responsibility
We aim to make design choices that are ethical, inclusive, and conscious of environmental impact.
The team
Me...
Fiona MacDuff - Senior Creative Designer and ADHD-driven thinker.
Strengths: Highly creative, perceptive, and intuitive graphic designer; trained in first-stage counselling; qualified in digital marketing, with an HND in Advertising and Graphic Design.
Expert in logo design, websites, video creation, social media, event management and marketing—skilled at pinpointing exactly what you need to effectively promote your business or product.
Also loves Dashchunds.
...and you.
With a flood of ideas about what you want to achieve, launch, promote, share, or bring to life, within budget and timescale.
*****
I have worked with Fiona for the past 10 years in my capacity as a marketing director, chief marketing officer, and brand consultant on both sides of the pond. She has been my creative muse and has an uncanny ability to translate a concept brief into stunning visuals. From iconic brand identity to impactful advertising to marketing materials that engage and inspire consumers, her fresh approach and eye-catching graphics instantly set you apart from the competition. I would highly recommend Fiona and her team. She is fun to work with and always delivers creative solutions of the highest quality.
Lee Phillips
Humana | Bluedoor | Partner + Chief Strategist LIFT1428
*****
The Kifi team is hugely talented, combined with an excellent sense of business! They have a real insight into brand development and just how to market your business. Completely down to earth, but with infectious energy and enthusiasm. Generous to a fault with their time, advice, encouragement, and ideas, they are an absolute pleasure to work with and just have that knack of hitting the nail on the head for their clients.
Sarah Renyard
The Nurture Den | Milford Explorers | Little Wrens
*****
Fiona (Kifi) was recommended to us by friends who had recently received the Kifi magic! Fiona is fun, creative, friendly and easy to work with. She listened to what we wanted and she knew what we needed to do to promote our cafe. She is full of ideas and is more then happy to help. All this came together during Covid restrictions which made meeting difficult but we knew we could always ring or email Fiona with ideas and questions. We are over the moon with our new logo, which has also been made into classy window vinyls and a swing sign which hangs outside our cafe. Our cafe now stands out to people passing by. We’d totally recommend Kificreative!!
Becca and Tony | Saltwater Café, Milford on Sea
*****
I have worked with Fiona on numerous projects over many years, both as a colleague and a client. I am constantly impressed with her ability to understand a client brief and still push the creative boundaries within the constraints of budget. I believe a major part of that is her intent to constantly ‘deliver’ a job fit for purpose and to have pride in every piece of work she designs. From a production perspective Fiona is keen to understand new media technology and techniques that allow her to get the very best from her creative. I have worked with many creative directors and very few have Fiona’s drive and attention to detail. She is always an absolute pleasure to work with; personable, interesting and interested. When it comes to graphic design you need look no further than Kifi Creative.
Martin Dolbear | Xcaliba